ADVERTISING DESGIN
We’ll take you on a creative journey, from initial concepts and sketches, all the way to hand delivering a beautiful piece of printed artwork in your hands. We love creating solutions that are inspiring, functional, visually appealing and that work for your business.
We can create a range of print material including:
- poster design
- flyer design
- logo design
- letterhead and business card design
- graphic illustration
- newsletter design
- annual reports
- sign design
- sticker design
- poster design
Packing Design – Product Design – poster design – flyer design – billboard – company profile – Catalogue – annual reports – Presentations – sticker design – Magazine Design
Advertising design is the art of persuasion embedded in storytelling to capture an audience’s attention and inspire them to take a desired action. No all-advertising agencies are created equal.
At The Portal Agency we don’t see ourselves as a traditional advertising agency, simply because consumer behavior is changing the way people communicate. Traditional advertising is a non-personal promotion of a product or service. Back in the day people sat down to watch TV and would be served a commercial along the way. With the introduction of social media people are spending more time on mobile devices watching videos on YouTube, Facebook, and other channels.
To succeed in the highly competitive advertising industry it’s imperative that brands embrace change in consumer behavior and serve them Ads both on TV and on digital media. Our versatility in being able to deliver Print, Online, and TV advertising gives us an edge over our competition. This means we’re able to serve our customers creative and consistent messaging across all advertising media.
Build brand awareness through print collateral people can touch and feel.
Print Advertising has been around since man started advertising. We have extensive experience in creating print Ads that are creative and timeless. Print Ads are a powerful tool for reaching mass audiences.
That physical connection with your brand can be transformed and replicated as it’s passed on from one person to another.
Our creative prowess focuses on creating unforgettable experiences that combine both print and digital media for a richer customer experience as they interact with your brand. Print Ads are a key component of a company’s advertising and marketing campaign, complementing digital and online Ads.
We have experience creating print Ads for placement in newspapers, magazines, flyer, direct mail, and newsletters. We can help you cut through the clutter and deliver memorable print Ads that drive results. If you’re looking for an Ad Agency that creates original creative advertising that works, our team will deliver.
BRANDING
After more than a decade of building branding solutions for our clients, we’ve learned a simple truth: Not all brands are created equal. There is a believe, an underlying force that guides successful brands and makes them stand apart. It’s why we created our Brand believe philosophy. We help your brand stand for something bigger by uncovering the believe that you hold dear and using it as a compass to guide everything you do.
“You never get a second chance to make a great first impression.”
We have all heard that saying before, and it couldn’t be truer when applied to your Branding and corporate identity.
Branding is the craft that connects the mission, vision, and purpose of the brand with its customer.
Branding is at the core of everything we do. Every design, every detail, every decision—all purposefully crafted to strengthen our clients’ brands.
We build brands that cannot be ignored.
This is our bread and butter (and sometimes our tea). Whether it’s launching a new brand or reinvigorating an old one, we‘ve perfected the art.
Building bold, resonant, electrifying brands is what we’ve been doing for 10+ years. And although our branding clients range from tiny startups to global brands, our recipe for success is fundamentally the same. It’s a highly collaborative process that begins with some intense introspection and discovery, explores strategic and creative options, and culminates with the launch (or relaunch) of an authentic brand that simply cannot be ignored.
- Brand strategy
- Logo & identity
- Messaging & positioning
- Brand architecture
- Brand style guide
- Voice & tone
- Naming & taglines
- Launch strategy
DISCOVRY
Depending on the nature of a project, the kick-off meeting may be followed by any combination of the following: stakeholder interviews, questionnaires, market research, competitive analysis, and content strategy. In all cases, a creative brief is drafted and approved.
RESEARCH
Market research isn’t on the menu for every project. But when budget and time permit, we’ll engage our research partners, who offer a variety of research methods. The insights gained from this effort provide guidance, expedite consensus, and confirm that we’re making the right decisions.
POSITIONING
With a clear understanding of the company’s purpose and vision, the messaging and positioning framework is developed. This internal document, refined over multiple review rounds, will serve as the strategic foundation of the brand. It will unify all messaging around a single tone and voice.
DESGIN
With the foundation in place, we move into the visual expression of the emerging brand identity. We begin by exploring and presenting multiple design solutions. Once a direction has been selected, it is refined over a series of creative review rounds, then finalized for application and launch.
GUDIELINES
Once complete, the new brand identity is codified in a style guide. This document provides guidance on the correct and consistent application of the new brand assets. Our brand guides are almost exclusively digitally produced, enabling us and our clients to constantly update and expand the guide.
LANUCH
A new brand identity will thrive externally only if it is first adopted internally. So we work with our clients to develop both internal and external launch tactics, including the build out of new business forms, signage, and sales and marketing assets. And our partnership doesn’t end there.
Digital Marketing
We can receive high quality leads
We cover all digital marketing aspects to reach a deep understanding of every client case. This information helps us formulate a detailed strategy of long-term and short-term objectives. Then comes the turn to converting these objectives to business ROI. At this point, we depend on drawing the ideal buyer persona out of interests and desires, pain points, and the way they are used to solve problems. This is how we run high-performing campaigns that ensure receiving high-quality leads to our clients.
Because we are just Numbers-Believers, here are our Digital Marketing numbers over the previous year.
- Search Campaigns: +449%
- Google Shopping Conversions: +72%
- Click Through Rates (CTRs): +138%
- Average Position: +76%
- Website Traffic: +70%
- Year-over-Year (YoY) Transactions: +81%
- Organic Revenue: +130%
Social media campaigns
The social media presence is a key aspect to keep the audiences engaged with your brand as a business-to-customer (B2C) or business-to-business (B2B) brand. From this point, we set out to achieve record numbers in targeting the ideal audience for each brand across social media platforms.
As usual, we believe that numbers talk better than words. So, according to transparent reporting and accurate addressing target groups, we end up with these statistics.
Keyword Research & analysis
Keyword Research and Analysis enables you identify the information your target audience is searching and the keywords they are using for their queries.
After researching and analyzing the keyword demand you not only get the relevant terms and phrases for SEO but also understand the users in a better way.
Search engine advertising
Basically, we synchronize the search engine optimization and marketing tools to drive the best results alongside.
To ensure long-term success to your website or E-commerce platform, we depend on a full-scale Search engine advertising strategy. Our strategy covers all marketing and advertising activities related to search engines. This includes paid keyword advertising, improved ranking within the search results, and affiliate marketing.
Facebook campaigns
We are proud to announce the numbers we achieved with our client over the past few months.
- 2 k new Facebook Organic Engagement per month.
- +30% month-over-month (MoM) new followers.
- During the campaign period, which is 6 months, we were able to go from CTR (0.60%) to +2.06% above average (CTR) at the total campaign Performance.
Instagram campaigns
To achieve the targeted objectives of every campaign, we depend on customizing every campaign to align with the platform characteristics and updated algorisms. This leads us to reach numbers that match our targeted KPIs.
- +180% Instagram organic Engagement over 3 months.
- Over the campaign period, which is 6 months, we were able to go from CPE of 6.8 to 2.4 below average (CPE) with total campaign performance.
As advertising on Instagram is relatively high Compared to Facebook ad management.
Social Media
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SOCIAL MEDIA MANAGEMENT
Social media has created an unprecedented opportunity for businesses to engage directly with customers and gather valuable insights for brand development. With a strong value proposition and inventive social media marketing tips implemented properly, you can reach more customers online and maintain a positive online reputation — social media management allows you to do just that.
Social media management is an aspect of social media marketing that involves creating, scheduling, and evaluating content posted across social media platforms. The Portal Agency leverage various social media management tools and platforms, such as Hootsuite and Onlypult, to monitor your social media presence and bulk-schedule online posts.
Given the growing population of consumers who encounter new brands every day via social media platforms, social media management is imperative to stay ahead of the curve. Social media management allows you to:
Establish a unified brand.
Take control of your online community.
Cut down business expenses.
Track your campaign development.
Build up your customer relations.
Increase your audience reach.
At The Portal Agency, we understand that social media management is an ongoing process. That is why we stay abreast of the latest trends and market developments to unlock your brand’s full potential. Our social media marketing consultants utilize the latest technologies to manage your social media accounts and configure your campaign management processes to meet your specific needs and audience demands.
Stay on top of the evolving social media landscape and generate more business. Call us now and let us get started with your social media management campaign!
SOCIAL MEDIA MARKETING
Social media marketing is a critical element in staying connected with your audience. Working independently of, or side-by-side with you, we help keep your social community engaged.
Social media channels have become a major source of news and information in today’s internet-driven world. But that is not all. Social media presence is also a vital factor in search rankings and digital marketing.
Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global Web Index reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.
As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what social media marketing and its demands is. Do not make the same mistake.
Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from The Portal Agency social media marketing experts.
Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, to establish brand recognition, capture customers’ attention, and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.
A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more leads and revenue streams for your business
Search Engine
SEO
SEO That Works for You. Our collaborative approach to search engine optimization balances opportunity with content to provide client partners with the performance that they need for growth.
COLLABORATION DRIVING RESULTS:
The best search engine optimization comes from understanding data – yours and ours. Internally and externally, we gather and filter every bit of intelligence. Then, balancing user experience, strategy, content, and best practices, we work collaboratively to make sure that our clients and their target audience are on the same page, speaking the same language. So, whether you are a hands-on client or prefer not to get into the weeds, your SEO is backed by real data and real experts who know your business and situation.
REACTING AND RANKING UP:
We look at SEO from every angle – editorial, e-commerce, technical, and local – and make adjustments as necessary, to ensure that our clients are as well-positioned as possible. Our SEO team works seamlessly with our clients’ internal content and creative departments when those resources are available; and solve crucial technical problems that may hinder search engine results page (SERP) growth. This responsive approach gives our client partners the flexibility they need to get maximum value from their engagement.
FINGERS ON THE PULSE:
Driving web traffic often means hitting a moving target – what worked yesterday may not always work today, or tomorrow. We have proven, tactical approaches to current search challenges like Digital Assistants and Voice SEO, Google’s continued development of SERP features and optimizing for formats like video, social media and third-party citations. You don’t have to keep up, because we do. We work to stay ahead of the curve, so whatever comes next, we’ll be ready to optimize for that, as well.
SERP SAAVY
Our aggressive approach to search engine optimization provides our client partners with the expedited search engine results page (SERP) performance that a business needs for growth. Our use of powerful tools also gives our SEO experts the ability to closely track, update and compete for increasingly invaluable schema driven SERP features like the Google Local Pack, Local Teaser, Knowledge Card, Featured Snippet and more.
An SEO Company That Gets It
Let’s face it. You know what you need but you just don’t know how to get it. Our SEO specialists hear that over and over from SEO clients who contact The Portal Agency.
You’re likely here because of one or more of the following reasons:
Your website isn’t being found online.
Your website traffic has diminished recently, and you don’t know why.
Suddenly, your volume of incoming calls and leads has declined.
You’re starting a new website and want to ramp up new business quickly.
If any of these four pain points ring a bell, rest assured, you’ve come to the right SEO company. There’s a reason why The Portal Agency is currently serving hundreds of SEO clients and providing optimization solutions to answer Google’s ever-changing algorithm.
Providing SEO Solutions to Solve Your Problems: Our Passion is Growing Your Online Business
For more than 10 years, we’ve been providing SEO solutions for businesses wanting to expand their online presence, increase leads and grow their revenue. Our tried-and-true SEO techniques and practices have resulted in many success stories for clients.
Our Portal Agency SEO Services optimize your website to help it become more recognizable by search engines. We will perform necessary updates such as installation of a sitemap and meta description tags, incorporating more search engine friendly URLs, fixing broken links, and optimizing site performance.
SME
In today’s increasingly competitive digital world, search engines have become an indispensable utility across industries and institutions, including digital marketing, healthcare, education, and eCommerce. Search engines are customer service tools that allow online users to locate diverse information on the internet, including news, blog posts and brand offerings, and make informed decisions. Additionally, they serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness.
Anyone with a website can leverage search engines to promote their products and services and connect with key stakeholders. You have most likely learned about search engines in your search engine optimization (SEO) strategies, but you may not be familiar with their role in search engine marketing.
Ready to start your SEM advertising campaign? Our search engine marketing agency explains the significance of search engines in SEM and how your business can use them to speed up your customers’ buying process. Learn more about search engine advertising and improve your marketing effectiveness in no time!
PPC
The digital marketing tides are shifting, and many companies are looking for fast, effective ways to position their brands in front of high-converting customers. Increase your search engine visibility and get immediate results with The Portal Agency’s PPC management services.
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
GOOGLE ADS
There are billions of Google searches every day. With Google Search Ads, you can advertise your business and services directly to your audience by selecting keywords for your ads that customers use in their search queries. You pay to have your ads shown before the organic search results. Google Search Ads are easy to set up and manage, never exceeding your budget limitations.
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Content Marketing
CONTENT WRITING
We offer search engine optimized, quality content writing services.
Here are some content marketing facts that you should know:
Small businesses with blogs get 126% more lead growth than small businesses without.
Content marketing is the second most successful lead generation tactic (second only to email marketing).
Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.
Content marketing is clearly an incredibly important part of any online strategy. That’s why with The Portal Agency, you’ll get content that’s optimized for search engines and your website visitors.
Need to write content for your website and meet deadlines? Delegate those tasks to The Portal Agency content team instead.
Our content creation process
While we know how to target search engines and the Internet community, you know your customers best, so we want you to be involved as much as you wish as we write your content.
You will have access to a dedicated Content Specialist, and can be in regular contact, giving them instructions, checking on their progress, asking any questions, and requesting any revisions you’d like to see.
Fill us in on your ideal consumer, and how you want them to feel when they visit your site and start reading the content. The Portal Agency can even develop personas of your targeted clients.
You can choose the tone and phrasing of the content visitors will be reading. Whether you want it to be light-hearted or formal, business-like or casual, we can fit our writing style to your needs.
You can review the content as much, or as little, as you wish. We’re confident in our writing skills and know we’ll provide you with content that is appealing to both search engines and people. Of course, the final approval is yours to make, and if there is anything you don’t like or want to add, just let us know and it will be done!
Let us know if you want tailored, quality content writing services for your website. We can get you a free quote right now.
INFLUENCER MAKETING
Influencer marketing to leverage the trust & credibility of the Internet’s inner circle.
Influencer marketing puts your brand in front of a captive audience that already loves and respects the messenger.
Gain the attention and trust of a new audience quickly and easily.
Your customers all have someone they respect, look up to, and idolize. With our database of over 1,000 influencer connections, we’re guaranteed to know some of them.
Get these heavyweight social influencers fighting in your ring without selling your soul or giving up creative control.
Plus, unlike an ad in a magazine, you can see exactly how many people saw it, liked it, and double-tapped it.
EMAIL MAKETING
Email marketing strategies & automations to increase sales from your list. Get full-service email marketing strategy and implementation that consistently and reliably churns out ROI.
Send your customers the only marketing emails they’ll want to read.
Day in, day out, your customers are flogged with marketing emails all clawing for their attention. And where do most of them go? To the void of “unreads”. Or the trash. But it doesn’t have to be that way for yours.
If done right, email marketing can pull in an average ROI of 122% according to an eMarketer study. But “doing it right” is tough.
Luckily, you don’t need to know the difference between an “ugh, next” email and an “uh – YES” email. Because we do.
Call Us on these Numbers or contact us online today to discuss how The Portal Agency can improve your site’s performance and learn why we’re a leading Digital marketing agency.
Location
10TH OF RAMADAN CITY
SHARQUIA
EGYPT
NEW STREET -BELBES
SHARQUIA
EGYPT
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Get Started Today
كن شريكًا مع بالميرا لزيادة ظهور علامتك التجارية عبر الإنترنت وتأثيرها في السوق. دعونا ننمو معا!
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