Media Buyer
Overview
palmera is a dynamic and innovative marketing agency dedicated to delivering exceptional results for our clients. We specialize in developing strategic advertising campaigns across various media channels to maximize brand visibility and drive business growth.
Job Overview:
We are seeking a highly skilled Media Buyer to join our team. The ideal candidate will have a deep understanding of media planning and buying across traditional and digital platforms. They will be responsible for negotiating and purchasing advertising space, ensuring optimal placement to reach target audiences while maximizing return on investment (ROI).
No. of Vacancies
1
Specific Skills
- Analytical Skills: Ability to analyze data, identify trends, and draw actionable insights to optimize media buying strategies and maximize ROI.
- Negotiation Skills: Strong negotiation abilities to secure favorable rates and placements with media vendors while maintaining positive relationships.
- Media Planning: Proficiency in developing comprehensive media plans that effectively target desired demographics and align with client objectives.
- Attention to Detail: Meticulous attention to detail to ensure accurate execution of media buys and adherence to campaign specifications.
- Communication Skills: Excellent written and verbal communication skills to effectively collaborate with internal teams, present campaign strategies, and communicate with media vendors.
- Time Management: Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
- Technological Proficiency: Familiarity with media buying software and tools such as Nielsen, comScore, Google Ads, Facebook Ads Manager, and other relevant platforms.
- Adaptability: Capacity to adapt to changing industry trends, emerging technologies, and client needs to continually optimize media buying strategies.
- Creativity: Creative thinking abilities to develop innovative media buying solutions and explore new opportunities for reaching target audiences.
- Problem-Solving: Strong problem-solving skills to address challenges and obstacles that arise during media planning and buying processes
Responsible For
- Develop and execute comprehensive media plans that align with client objectives and target demographics.
- Conduct research to identify the most effective media channels for reaching target audiences.
- Negotiate and purchase advertising space across various media platforms, including television, radio, print, digital, and outdoor.
- Monitor and analyze media performance metrics to optimize campaigns and maximize ROI.
- Maintain relationships with media vendors and negotiate favorable rates and placements.
- Stay informed about industry trends, emerging technologies, and new media opportunities.
- Collaborate with internal teams, including account managers, creative teams, and analytics specialists, to ensure seamless execution of campaigns.
- Prepare regular reports on campaign performance, including key insights and recommendations for improvement.
Additional Requirements
- Proven experience in media planning and buying, preferably in an advertising agency or media buying firm.
- Strong negotiation skills and ability to build relationships with media vendors.
- Excellent analytical skills with the ability to interpret data and draw actionable insights.
- Proficiency in media buying software and tools (e.g., Nielsen, comScore, Google Ads, Facebook Ads Manager).
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Excellent communication and presentation skills.
- Detail-oriented with a strong focus on accuracy and quality.
Job Nature
Full Time
Educational Requirements
- Bachelor's degree in marketing, advertising, communications, or a related field.
Experience Requirements
2
Job Location
belbes - shrquia
Other Benefits
- Competitive salary commensurate with experience.
- Health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Paid time off and holidays.
- Opportunities for professional development and advancement.
Job Level
senior